Woodingdean Business Park were starting from scratch as they did not have an existing logo. Unable to advertise themselves and let the nearby communities that the Business Park exists, the client wanted a modern logo and mark that would be able to become easily recognisable for a Business Park.  As with all  logos, the logo needed to be versatile so it could be used in numerous ways - but even more so with Woodingdean as they would require their logo to be used online as well as large signage where the logo would need to be seen from a distance. Lastly, the client wanted the logo to nod to the close proximity that the Business Park is to the coast, as well as the nearby hill areas.